About Us

About 44key

At 44key, fashion isn’t just about what you wear—it’s about freedom, identity, and self-expression. Our journey started with something simple: a father and mother who just wanted to find stylish, well-made clothes for themselves. But as we searched, we realized something—we weren’t the only ones looking for more choice, better quality, and fashion that truly fits every person, every style, everywhere.

That’s why we created 44key—a brand and a store built on the belief that everyone deserves access to fashion that makes them feel amazing. Whether it’s everyday essentials, bold statement pieces, or something completely unique, we’re here to bring fashion to you—no limits, no barriers.

But let’s be real—building a brand from scratch isn’t easy. Demand has been overwhelming, and we’re working tirelessly to keep up. Some of our products are so in demand that we only have one size or one color available at a time, and we know that’s frustrating. We’re truly sorry if the exact piece you’re looking for isn’t in stock.

But here’s the deal: if you can’t find what you need, tell us. Our team will hunt it down or, if it doesn’t exist, we’ll design and manufacture it under the 44key brand—just for you.

We’re growing, we’re learning, and we’re committed to making 44key a brand that delivers on its promise: more fashion, more freedom, more choice.

Thank you for being part of this journey. This is just the beginning.